ezMiner was formed by a nucleus of individuals having a combined total of over forty (40) years experience in retail automation. ezMiner modeled its startup utilizing a corporate strategy known as "capabilities-based competition." The underlying basis of this strategy was featured in the Harvard Business Review in the March-April 1992 issue. Capabilities-based competition directs companies to combine scale and flexibility to outperform the competition along five dimensions:

          |SPEED - The ability to respond quickly to customer or market demands and to incorporate new ideas and technologies quickly into products.
          |CONSISTENCY - The ability to produce a product that unfailingly satisfies customers' expectations.
          |ACUITY - The ability to see the competitive environment clearly and thus to anticipate and respond to customers' evolving needs and wants.
          |AGILITY - The ability to adapt simultaneously to many different business environments.
          |INNOVATIVENESS - The ability to generate new ideas and to combine existing elements to create new sources of value.

From inception, ezMiner used these underlying strategies to develop new software products and to respond, in a positive manner, to customer request for systems enhancements. Utilizing the underlying "capabilities based foundation", ezMiner has been able to quickly respond to changing market trends and industry buzz words ie: "market basket analysis, companion sales, NACS compatible categories, just in time inventory, category management, customer loyalty and efficient consumer shopping experience."