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Store Automation Profit Calculator
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Store automation requires an investment. What will be the Return
On Investment?
Will the automation system pay for itself! How soon?
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There are hundreds of factors involved in the benefits and costs associated with
store automation. Rather than discussing each of those factors here ( and
losing sight of the "big picture"), we will combine many of the
individual factors into a few meaningful groups. The creation of this small
number of groups will greatly simplify your task of assessing the impact of
automation on your store.
First, let's examine store automation benefits that have the potential to add
dollars to your store's profits and calculate a "Potential Increase In
Profits" amount for your store. We will then develop an estimate for your
"Expected Cost of Automation". And finally, we will perform
calculations to determine the Return on Investment and Payback Period that you
might expect.
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Assumptions: To simplify our calculations we will consider equipment,
installation, and training for the "typical" store. We will not
consider any "special cases" of "exceptions." All data will
relate to a hypothetical store -- The Quikmart Store. The Quikmart Store is a
one store, one register application. The store is open for business 360 days a
year, and has annual sales of $480,000 ($40,000 per month; $1,333 per day). The
store automation system has an expected life of 5 years and consists of a: UPC
barcode scanner, a point of sale computer with a touchscreen monitor, cash
drawer, receipt printer, credit card reader, two uninterruptible power
supplies, and a backoffice computer, system printer and software for store
reporting, inventory control, electronic reorder, house accounts and price book
/ category management functions. If you have more than one store, perform these
calculations for one of your "average" stores. Because of the many
factors mentioned earlier, the actual result for your store may differ
significantly (plus or minus) from the hypothetical Quikmart Store. The
percentages shown in Section I relate to gross sales and are based on national
association statistics and other data.
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Section I. Estimate of potential benefits of scanning and store automation
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Industry
Potential
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Quikmart
Store
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Estimate for Your Store
Increase per Day
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1. Estimate your Daily Gross Sales
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N/A
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$1,333
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1.______________
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2. Eliminate most pricing errors
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0.96% of line 1
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$12.80 daily
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2.______________
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3. Reduce errors and theft by vendors and employees
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0.84% of line 1
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$11.20 daily
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3.______________
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4. Reduce unnecessary inventory and increase Turns
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0.68% of line 1
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$9.06 daily
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4.______________
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5. Reduce labor costs for training, labeling, inventory and
receiving
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0.37% of line 1
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$4.93 daily
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5.______________
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6. Decrease order time
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0.43% of line 1
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$5.73 daily
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6.______________
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7. Decrease accounting costs, external and internal
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0.28% of line 1
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$3.73 daily
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7.______________
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8. Reduce store manager's paperwork, goes home one hour early
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$12
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$8.50 daily
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8.______________
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Note: The amounts of the savings in Items 2 through 8 are relatively
easy to measure. There are many additional automation benefits that can't be
easily be measured. Items 9 through 16 list some real (but hard-to-measure)
automation benefits. Since we are not aware of typical industry data for these
categories, we can't provide average amounts for our typical store. Make your
best estimate of how Items 9 through 16 may effect your store.
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9. You can monitor special pricing and promotions and compare
results to determine optimum strategies
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9.______________
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10. By offering quicker checkout times and more accurate pricing,
you will keep customers that would otherwise not come back
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10.______________
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11. You may be able to sell your scanning data to suppliers,
manufacturers, or market research firms
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11.______________
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12. You will accurately identify peak/slow periods helping you to
improve labor scheduling -- and perhaps change store hours
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12.______________
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13. You can investigate store "traffic flow" --and measure
the effects on sales of moving products from one location to another
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13.______________
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14. You can compare the differences in sales/profits for different
days, different shifts, different clerks
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14.______________
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15. You can monitor sales and results -- and even change prices via
modem while you're 1000 miles away from your store
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15.______________
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16. You can easily identify your best sellers and slow movers and
adjust your product mix to maximize profits
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16.______________
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17. Total: Potential Increase in Profits due to automation (add
lines 2 through 16)
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$55.95
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17.______________
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18. How many days per year is your store open?
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360
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18.______________
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19. Total: Annual Potential Increase in Profits due to automation
for one store (line 17 times line 18)
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$20,142
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19.______________
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20. How many stores do you have?
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1
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20.______________
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21. Total Annual Potential Increase in Profits due to automation for
all stores: (Line 19 times Line 20)
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$20,142
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21.______________
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22. Total Five-Year Potential Increase in Profits (multiply line 21
times 5)
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$100,710
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22.______________
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Section II: Estimate of potential costs of scanning and store automation
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Quikmart
Store
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Estimate for Your Store
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1. Hardware and software costs for typical installation: 1 store with
1 point of sale register and 1 backoffice computer
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$10,000
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1.______________
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2. Number of point of sale register stations needed in your store in
addition to the 1 point of sale register included in Line 1
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0
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2.______________
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3. Additional cost for point of sale stations if more than one is
needed. Includes register, scanner, receipt printer, etc. (multiply line 2
times $6,000)
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$0
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3.______________
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4. Typical training and installation costs (5 days @ $700)
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$3,500
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5. Total one-time cost for implementing a store automation system - 1
store (add Lines 1, 3, 4)
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$13,500
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5.______________
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6. How many stores do you have?
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1
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6.______________
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7. Total one-time cost for implementing an automation system in all
stores (multiply line 5 times line 6)
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$13,500
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7.______________
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8. Cost of annual service/maintenance agreement and software upgrades
for 1 store
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$1,500
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8.______________
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9. Total cost of service/maintenance agreement and software upgrades
for five years for 1 store (multiply line 8 times 5)
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$7,500
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9.______________
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10. Total cost of service agreement/maintenance for 5 years for all
stores (multiply line 6 times line 9)
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$7,500
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10.______________
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11. Total expected cost of implementing an automation system for
five-year period for all stores (add Line 7 and Line 10)
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$21,000
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11.______________
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Section III: Estimate of Return On Investment and Payback Period
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There are many ways to measure the value of an investment project. We will use
two common measures here: Return on Investment (ROI) and Payback Period. For
the sake of simplicity, in all calculations we will ignore variables such as
cash inflow irregularities, seasonal factors, the time value of money,
inflation, interest rates, and any unusual or rare occurrences.
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Return on Investment = Total Increase in Profits divided by Total Investment
Payback Period = Total Investment divided by Total Increase in Profits
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Quikmart
Store
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Estimate for Your Store
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1. Total Increase in Profits (5 years) (from section I, line 22)
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$100,710
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1.______________
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2. Total Investment (5 years) (from section II, line 11)
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$21,000
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2.______________
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3. Total Increase in Profits (1st Year) (from section I, line 21)
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$20,142
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3.______________
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4. Total Investment (First Year) (from section II, line 5 plus line
8)
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$15,000
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4.______________
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5. Potential Return on Investment (line 1 above divided by line 2
above) (times 100%)
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4.80
480%
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5._____________%
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6. Potential Payback Period (for 1st year) (line 4 above divided by
line 3 above = yrs) (times 365 = days)
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0.744 yr.
272 days
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6a._________Years
6b.__________Days
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NOTE: Calculations in this guide have been based on industry potentials.
All stores differ, and it is unlikely that your store would have the identical
performance characteristics to our theoretical Quikmart Store.
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